Display Highlights

Display Highlight-Is featuring a particular brand in various areas
a) for self service accounts; in the primary and secondary
displays or even at tertiary displays, (if available)
b) for traditional trade at store frontages using the corporate
hanging dispenser, with the headerboard being replaced by the
highlighted brand and using specific outdoor materials like
flanges and streamers.

Period coverage of a display highlight is 3 months or 12 months.

1. Impactful brand presence.
2. Synchronized look in terms of display in the respective trade sectors.
3. Optimised usage of merchandising materials.
4. Common and clear expectations.
5. Focused merchandising.


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