WHAT IS P.O.P. MATERIALS?

POP – Point of Purchase Materials place in, on, or  around retail stores to augment the products presence. POP’s

are use by the company as apart of the entire marketing mix to increase sales.

USES OF POP

1. To remind the consumers while they are inside the store and at the point of buying.

2. To stimulate the impulse buying.

3. To influence the retailer to buy the products.

LIST OF POP

1. DANGLER

2. CROWNER POSTER

3. HANGING DISPENSER

4. PRICE CARDS

5. STREAMER

6. MODULE

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