WHAT DO WE DO WITH POINT of PURCHASE MATERIALS

1. Maintain cleanliness (always)
2. Up to date
3. Replace old, dirty POP materials
4. Put merchmats beside corresponding products they
represent.
5. Do not overdress of underdress the account
6. Don not damage wall or shelf of account when installing
(i.e; Using staplers or gun tackers)
7. INSTALL, INSTALL & INSTALL

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WHAT DO WE DO WITH POINT of PURCHASE MATERIALS

1. Maintain cleanliness (always)
2. Up to date
3. Replace old, dirty POP materials
4. Put merchmats beside corresponding products they
represent.
5. Do not overdress of underdress the account
6. Don not damage wall or shelf of account when installing
(i.e; Using staplers or gun tackers)
7. INSTALL, INSTALL & INSTALL

CHARACTERISTICS OF GOOD P.O.P. MATERIALS

1. Must get attention of a prospective buyer
2. Must build confidence.
3. Should give the product information briefly.
4. Should create the proper atmosphere for the product.
5. Should create the impression that the product being advertised is good value for
money.
6. Must be attractive enough to deserve a preferred place int the store.

IMPORTANCE OF P.O.Ps

1

CHARACTERISTICS OF EFFECTIVE P.O.P. MATERIALS

1. Must get attention of a prospective buyer

2. Must build confidence.

3. Should give the product information briefly.

4. Should create the proper atmosphere for the product.

5. Should create the impression that the product being advertised is good value for money.

6. Must be attractive enough to deserve a preferred place int the store.

WHAT IS P.O.P. MATERIALS

POP – Point of Purchase Materials place in, on, or around retail stores to augment the products presence. POP’s

are use by the company as apart of the entire marketing mix to increase sales.

USES OF POP

1. To remind the consumers while they are inside the store and at the point of buying.

2. To stimulate the impulse buying.

3. To influence the retailer to buy the products.

LIST OF POP

1. DANGLER

2. CROWNER POSTER

3. HANGING DISPENSER

4. PRICE CARDS

5. STREAMER

WHAT IS P.O.P. MATERIALS?

POP – Point of Purchase Materials place in, on, or  around retail stores to augment the products presence. POP’s

are use by the company as apart of the entire marketing mix to increase sales.

USES OF POP

1. To remind the consumers while they are inside the store and at the point of buying.

2. To stimulate the impulse buying.

3. To influence the retailer to buy the products.

LIST OF POP

1. DANGLER

2. CROWNER POSTER

3. HANGING DISPENSER

4. PRICE CARDS

5. STREAMER

6. MODULE

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