Winners are those who are more than willing to surpass their limitations. They resort to ways that are oftentimes out of the ordinary in order to succeed.

For example, Mr. Fil Barbasa III is not one who confines himself to his circumstances. When he saw a big house with a impressive swimming pool, he said, “I’ll also have those for myself-bigger and more beautiful!” Fil was definite and determined when he uttered this. What is admirable is that he said this when he was still earning sixteen pesos a day.

BIg dreams are they not? What is wrong with having big dreams? Everyone is entitled to his dreams. But some dreams are different. They are not based on hope alone. Like Fil’s dreams, they are statements of decision and conviction.

A dreamer without conviction will simply say, “Sana, magkaroon din ako ng ganitong bahay balang araw. May awa ang diyos! (How I wish that someday I would have this kind of a house to. God is mercyful!)” How easily he invokes the name of God. What if his dreams are not fulfilled because of his own shortcomings? How will that reflect on God? Lacking in mercy?

Fil’s exposure to selling started when he was still in Grade six. He had very humble beginnings, and he is not ashamed to admit it. He has seven siblings; that was why his daily school baon (provisions) at that time was less than meager. Oftentimes, it amounted to nothing.

What he did was pick up guavas in the forest every weekend and exchanged it for paper, which he in turn sold to his classmates during school days. His additional income came from selling sweepstakes tickets.

In 1974, with three long-sleeved shirts and two pairs of pants, he migrated to Manila. He left his hometown in Capiz to look for his pot of gold at the end of the rainbow, so to speak. But he ended up in a Makati prison for jay-walking.

Fil earned eight pesos a day in his first job. He changed jobs several times and sold various goods in between-bangus (milkfish), Reader’s Digest, Life Magazine, as well as other magazines and comics.

The challenge to improve his lot came when he was told that he had no future in comics.
He took the challenge to heart until he succeeded. He built a thirty-million-peso residential mansion, bought a Mercedes Benz and had just about one of almost everything. “If you put your heart and mind into your dreams, your dream will come true,” Fil concluded his story with a smile.
In 1984, a leading sales trainer in the US, accompanied by his three children, aged 14, 12 and 10, visited the Philippines. I went with them to the Manila Zoo. His three children meandered to where the elephants were while we chatted nearby.
In the midst of our conversation, the American noted how low the walls were where the elephants were kept and how thin the rope tied around the hind leg of each was. The stakes where the ropes were tied were small as well.
The American in no time approached the caretaker and reprimanded him for what he thought was standard security in the Manila Zoo. “You may not be able to pay the insurance of my children the moment you elephants go astray.”
“How come? Who are you, sir?” asked the bewildered caretalker.
“I’m the best sales trainer in the entire US.”
“Sir, if you are an expert in training people, I am the best animal trainer here. So you listen to me.”
The American was dumbfounded at the caretaker’s reply. So, he heard him out.
“For your information, sir, these animals,” the caretaker started his discourse, “were still newly born when they were made to roll in the mud. They were stubborn, so they were tied with fat ropes to big stakes in order for them to stay in place.”
“Why?” asked the American.
“We wanted them to learn that they couldn’t free themselves however much they tried, whenever they made any attempts. We did that for six months. Because they knew no better, they grew up thinking that they couldn’t free themselves from being tied, however thin the ropes and small the stakes are.”
The elephants in our story are no different from the eaglet that grew up in a chicken brood. They were given restrictions, and they failed to surmount them.  It is like putting a barrier on every path that leads to glory.
Will you acquiesce to something like this? I think you will not! You are a man. Just as what I have been telling right from the start, you are a winner-a champion. My job is to make you aware of this fact: THAT YOU ARE BETTER OFF THAN THE PERSON YOU THINK YOU ARE.
Mr Fil. Barbasa III did not allow himself to be shackled by his circumstances then, that is why he is successful now. He was not the only one who did this. There were many others. To mention a few, we have Mr. David Loo, a Malaysion; Mrs. Miguelita M. Terrado of the Turkey-Philippines Export-Import Co., Who underwent a lot of trials in Singapore before attaining success; Mr. Norman L. Goss, a trainor of trainors; Ms. Tine Mendez; Ms. Gina G. Manandic; and Ms. Sally M. Bascara.
Why are these sales champions CHAMPIONS? What has catapulted them to where they are now? How have they created that urgent necessity to really reach for success? How has this strange thing called “madness”? pushed them to the fulfillment of their dreams?
His peers insulted Fil because of his comics business. He was hurt, but he did not get angry. Instead, he worked harder. Lita Terrado was disappointed  by her experiences in Singapore, but she did not give up. David Loo was accused of a lot of things, but these did not affect him. Instead, he pushed himself some more. What made all of them succeed? It is simple: THEY DREADED BEING BRANDED AS FAILURES.
As the lyrics of an internationally famous song by the pop group Abba go: the winner takes it all, the loser has to fall. This is true, especially in cockfighting. When you lose, the winner takes your fighting cock home in addition to his winnings. Is this not embarrassing? So, if you are afraid to be taken for a loser, the only thing left to do is WIN!
I have used the fear factor not only once to speed up beyond what is normal the salespeople under me who are just beginning in their careers. I tell them, “If you cannot sell despite all the training and support given you by the management, don’t call yourselves salespersons-persons, yes; but not salespersons. If you cannot close a sales, why, we will close the company for you.”
As expected, we get almost one hundred percent favorable results. Sometimes we even surpass our expectations. At times, I get the impression that they are people of cheap thrills; that they are content only with hundreds of thousands. But, to my surprise, they have needs, and many of them reach millions in earnings.
In one of his recent convention lectures, Mr. Rene A. Espinosa, vice president for a sales and marketing department of a well reputed management corporation, said: “Peak performance can be achieved even when under peak pressure-by your boss, by somebody or something else. By PEAK, I mean, you should exercise POSITIVE THINKING, have ENTHUSIASM, or the science of action.”
This is ture, especially with regard to the aspect of positive thinking. With it, you are able to do everything better than with negative thinking.
Zig Ziglar, before becoming a phenomenal sales motivator, was a negative thinker. When he switched to being a positive thinker, he garnered one of the top positions in their organization and handled seven thousand salespersons as a result thereof.
The same principle is being advocated by Mr. Norman L. Goss, trainor of trainorsm in all his lecture series: STOP WHINING; BE A WINNER SIMPLY BY THINKING POSITIVE.
We all know that negative attitudes, including all its relatives, are definitely detrimental to one’s struggle for success. We need to eliminate them right from the start, because nothing good will come out of nurturing them. In fact, we should not even think about negative influences. Why?
“What we think and how we think are what come to us in whatever form they are. If we think we’re failures, failures we will be. If we think we’re successful, then successful we will be,” opined Dr. Jocano.


Many years back, a Jesuit priest in the southern Philippines found an eagle’s nest. This is unusual because most eagle’s nests are located on very tall trees. The priest discovered the nest nestled at the foot of a century-old tree. The tree might have cushioned the fall of the nest because the egg inside was unbroken.

The priest brought the nest home. In the hope of saving what was in the egg, he added the egg to those belonging to a hen in the poultry.

When all the eggs were hatched, six chicks emerged. The seventh was the eaglet. The hen took care of the eaglet as much as she did her chicks, even if the eaglet looked different, because it had become part of her brood.

Whenever the chicks chirped, the eaglet also chirped. He sounded a bit different-but not that different. He was able to blend with the chicks because the imitated them. He had no problems growing up with them.

One day, the little eagle looked up at the sky. He saw a full-grown eagle majustically soaring in the sky.

“What is that? How high it flies!”

“It’s an eagle,” answered one of the chicks.

“How beautiful! How I wish we could fly as high as he does. Wouldn’t that be great?”

“Don’t even think about it, bro. We aren’t made for flying. We’re only chickens.”

“Is that so?” the young eagle sighed. “Too bad. I wish I were an eagle too,” he added.

So, the young eagle lived and died having one fixed idea in his unfortunately conditioned mind. He was just a chicked who could never be an eagle at all. How pathetic!

Some people are like this poor eagle. They have lived and died within the limitations set by their peers and their environment.

You cannot be this; you cannot be that. In our company, nobody earns one hundred thousand pesos a month. You cannot go beyond this; you cannot go beyond that.

If you accepted all these-hook, line and sinker-how on earth will you be able to earn two hundred thousand pesos a month? How will you buy everything you want-house and lot, a car, beautiful clothes?


Before anything else, you need to know if you have enthusiasm. Because, if you do not have it, how can we fire up something that is not there? Do you really have even a bit of enthusiasm in your system?

Ms. Maggie dela Riva explains: “Enthusiasm is the high energy level in you. To have it, you’ve got to be very dynamic in the way you look, walk, talk, present (your product), handle objection and close (sale)”

There are two essential factors involved in what Maggie has mentioned: first, the high energy level; second, the dynamism in a lot of things. One of them is being dynamic in  your dating.

Enthusiasm is having a strong excitement of feeling. This is what is meant by “high energy level” The zeal and liveliness you feel is beyond ordinary. It is like having a high, so they say. With this energy, you are able to do things better than when you are disinterested or weak.

For example, we have a foreman, or kapatas, who has ordered his carpenter to cut three pieces of wood as big and as thick as the high of Incredible Hulk. Imagine yourself cutting a piece of wood of that size three times! If you were on a high energy level, you would just laugh at this order.

In a hospital, for instance, a director gave his surgeon three major operations to a perform in a single day. If that surgeon is on high level of energy, you will not hear him grumble.

The same case is true with a salesperson who is given twenty client calls in one day by his unit manager. If he is on high level of energy, he will undertake his assignment wholeheartedly.

In these three samples, we know very well what would happen if the person involved did not posses high energy level or dynamism. Disaster!

How do you fire up your enthusiasm if you have it? It is nolonger difficult to do this once you posses even just a tiny spark. In this case, we will be able to use the three principles I have earlier explained in the preceding chapter. Maggie has mentioned something about being dynamic. Well, you can be dynamic if you can learn how to WALL TALL, TALK RICH, and FELL GOOD!


shaking-of-handsHave you heard of the saying Smile and the world smiles with? Maybe you have also heard it told that It only involves fifteen muscles to smile and seventy-five to frown.

According to the Taoists, there are many people who live harboring anger, sadness, frustration, fear, worry and other negative energies in their hearts. This, they claim further, brings about sickness and deprives our bodies of good health.

A genuine smile radiates a loving feeling. It neutral izes everything that is negative. A genuine smile also breaks down the invisible wall that is always separates the salesperson from his clients.

In ancient China, the Taoist masters accept the power of a sincere smile, because it is said that this is very effective way of fighting the everyday problems of living.

What are the day-to-day problems of salespersons? Is it not their prospective clients? Your arrive at their door-steps-be it in their offices or houses-and they do not know who you are. Some smile immediately because they have had a good night’s rest or have just solved a problem. But a majority of them do not.

So, you smile first in the hope that your client will do the same. The most powerful energy of one’s personality is his genuine smile. Just imagine one single cell of your body emitting a fraction of a millimeter of loving energy, if you smile sincerely. Now think of this. We have approximately 64 trillion cells in our body. Imagine how strong a loving power that would be, if activated by one genuine smile. It is tremendous!

But let us not confuse each other here. By “loving power,” I mean the vibrations emitted by your whole being that says, “I care for you”; “Your welfare is my concern”; “I am truthful and honest in my words and deeds.” In short, you are not bluffing your way around; you are not putting one over your client; and, you are offering him a product that is totally beneficial to him.

If faith can move mountains, so can a smile, in a manner of speaking. It can eventually move pens to sign sales agreements in your favor. Then, you will feel good because of this. After simply feeling good, you will really feel good if it bears fruit.

Frank Irving Fletcher has this to say: ” A smiles costs nothing, but it creates much. It happens in a flash, but the memory of it sometimes lasts forever. It creates happiness in the home and fosters goodwill in business. It is rest to the weary and daylight to the discourage. It is sunshine to the sad and nature’s best antidote for trouble.”

With all these good words about smile and smiling, are you still feeling grouchy? Cheer up!


logo_master_salesperson2Please do not be misled. I am not saying here that you talk like a rich man or pretend to be one. What I mean is that your speech must be rich with proper conversation conduct and ethics. Suitability is again the order of the day here. You do not talk useing Pidgin English or Tagalog, or colloquial terminology, to an obviously hard-core academic creep. I mean, academic buff. No, I mean, serious intellectual. See?

Talking rich includes having extensive knowledge of how your products fare with other name brands. Knowing these, you can confidently walk with authority and with registered ease about the whole spectrum of product comparison. Talking rich is also talking with marked convenience about pertinent subject matters surrounding your product or product line. Just make sure that your speech is filled with factual truths because if you are just bluffing your way around, sooner or later, your client will find you out.

Part of enriching your speech is getting right the manner and the timing of injecting humor in your conversation with your client. Believe it or not, humor is an integral part of a wholesome conversation. Some salespersons call on their clients with nothing in their “speech bags” but product knowledge and other hard facts. Not an iota of humor. So, they sometimes end up being the biggest joke of the day. It is not quite funny conversing with a person without the slightest trace of a smile on his face?

“A sense of humor is essential to everyone because it gives a sense of balance, proportion and perspective [to things],” according to former Senator Maria Kalaw-Katigbak.

How will you acquire a sense of balance and proportion if you do not possess a sense of humor? How will you gain a sense of perspective if you do not smile at all? So, if I were you, I would smile right away.


walk-tallThere is definitely nothing much we can do about your height if it is way below the conventional standard. It is part of reality that some are born tall, others are not. But, even if you are a little bit short, you personal image can be taller than the tallest PBA import when properly managed and handled.
What to wear on what occasion is also on essential element not to be ignored in personality building. Color matching or contrasting of wardrobe can be learned easily, including the proper matching of jewelry and accessories.
You do not have to spend much in order to enhance your overall image. The bottom line here is for you to be able to master how to identify with the kind of client you are dealing with. Walking tall is not tall walking. It is your ability to adjust to your client’s pace. If he walks fast, naturally you would be left behind with your shorter strides.
If your client will spend the weekend in the beach, it is more likely than not that he is in his seaside attire, complete with matching visor and beach sandals or rubbers.
Look at how awkward your appearance will be if you arrive in your best suit or shirt and tie, with matching leather shoes and attache case.
Is is not more pleasing to see if you go to your appointment dressed in almost the same manner as your client? Immediately you have something in common. If he smiles at you, would you not feel a certain welcome in tha air?
The truth is: your client will momentarily forget that you are a salesperson, who has trailed him to the beach to get his signature. At first, you may probably talk about the water or about his jet ski. By talking less and listening more, you gain a foothold over him. Gradually, depending on your capability to steer the conversation, you get to your desired direction. You end up a winner.


Competence is efficiency. It is also fitness and capability. In Pilipino, it is kakayahan; never kayabangan (boastfulness).
To be competent, it is a MUST that you are qualified for the job you have just undertaken. This is not so much about academic qualification though. It is more of being qualified to push forward real hard-with you mind, body and spirit-in order to realize the fulfillment of a pre-designed objective, which is to win, to win and to win.
A noted Filipino intellectual, Mr. M.P. Guanzon, has stressed that: “To be efficient, you must be ready to meet people whose main objective seems to be to knock you down. Tibayan mo ang iyong pagtitimpi sa ganitong mga pagkakataon (Keep your cool in times like these). These are the ingredients of success.
Is it too much to ask? It may be so, but it is true. Success does not socialize with the impatient and those lacking in self-control. Instead, it rewards those with the ability to keep one’s cool amid countless trials or sales rejection.
“There is no success without its equivalent sacrifice,” adds Mr. Guanzon.
Sacrifice includes, among others, making yourself physically and mentally fir, psychologically capable and even-tempered in order to withstand disappointments. It prevents you from blowing your fuse when your clients are pretentious (maarte) and insistent (makulit).
Clients are different from one another. There are those who are educated and decent; there are those who are smart-alecky and delinquent. In any case, you ought to be ready and proficient in answering all their questions regarding your product. You must always bear in mind that , if you clients are not satisfied with your explanations, they can turn their attention and insterest somewhere else-where the next salesperson is far more friendly, more patient, and better equipped in answering inquiries clearly and professionally than you. In other words, clients are drawn to companies with competent salespersons. A great part of their competence comes from their being will versed in the details that pertain to the product they are selling. In short, they have product knowledge.
But over and above intelligence is the way you handle yourself before your client. Product knowledge is useless if you cannot get through your client because of your dating (literal meaning, “arrive”; in this context, “countenance”).
What turns off customers? There are too many to enumerate all. We will discuss only the obvious.
Some salespersons come on too strong. Around their clients, they use loud and authoritative voices. When they clasp and shake their clients’ hands, they almost convulse their clients’ bodies and break their fingers.
Some come across like teachers. When they start talking, they give the impression that their clients know nothing. How do you identify this type of salesperson? Listen to his speech. It always begins with “alam n’yo ba(Do you know), sir…?” “Alam mo(You know), sir….”
There is also the incessant talker type. Believe me, the client will never get the chance to talk until he is through with his “Product Knowledge” speech.
But the salesperson most likely to make the client balk at his presence or drive him away is the one who will ask for a drink or who will look for the comfort room the moment he arrives. His clothes are soggy with perspiration, and it looks like the efficacy of his deodorant has run out on him. But he nonetheless goes ahead with his “Product Knowledge” speech.
“Product knowledge is good, but you must also know the client’s system,” stresses Dr. Jocano.
By “client’s system,” it is interpreted here as your client’s right to be understood. But what do you need to understand about your client?
First, he deserves to be treated with utmost respect and decency whoever he is or whatever his status in life is. He is not simply an object or number in your sales call list that you need to go through and finish so you can move on to the next.
Like you, your client has certain peculiarities and sensitivities. That is why extreme care should be taken in conducting your conversation with him. This is one criterion you must pass in order to be a sales champion.
Competence is best enhanced and supported by three factors equally independent of each other: (1) WALKING TALL, or the manner by which you carry yourself, is one but not necessarily the first; (2) TALKING RICH, or your propiety in speech, is another but not necessarily the second; (3) FEELING GOOD, which is your proficiency in projecting a wholesome image using your smile, is still another but not necessarily the third and last.

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