Merchandising

Everybody wants to be a SALES CHAMPION, but not everybody is a SALES CHAMPION, of course, if theres a will, there’s a way….i would like to share with you some inputs i learned in my 15 years in marketing and distribution business, by the way, yours truly was a 5 year consecutive FIELD SALES SUPERVISOR OF THE YEAR awardee, and still counting, my field of expertise is in MERCHANDISING, DISTRIBUTION and DEVELOPMENT OF THE NEW PRODUCT LINES. Here we go….
Merchandising– right display of your products inside the store.
– It gives information about your products.
– It hypes the products..
– It is the last link of company’s product supply chain to a shopping
cart of the buyer.
* CONCEPT DEVELOPMENT
Before making any products it has been studied.
* MARKET RESEARCH
The products will be tested if it will encourage the consumers.
* PRODUCT DEVELOPMENT
After the market research, the product will be develop according to its
features (designs,benefits for the consumers)
* FULL MIX TEST
In this stage the Advertising and Merchandising are now studied (pricing,
packaging, promotions, etc.)
* PRODUCTION
The products are now produce by volume.

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